Our Journey

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2009

From a college spark to global brand ambition our story is built on curiosity, courage, and constant reinvention.

A Gifting Idea Takes Root

At just 19, while still in his third year of college, our founder launched Gift Grace — a corporate gifting venture born out of a desire to learn from people, brands, and businesses across sectors. It wasn’t just about products; it was about understanding value through human connection.

2010–2018
Global Exposure & Bold Moves
  • Made our first international export to the UK in 2010 through a merchant exporter
  • Spent 6 transformative years exporting to Kenya, Malawi, and Sudan, with operations and offices in Africa
  • Co-founded Profero Print Pack & Promotions Pvt. Ltd. in India with an Africa-based partner
  • Entered the printing & design world in 2012 — what began as a service, soon became a capability
2016
From Printer to Pioneer
  • Invested in Unicorn Printing Company, a full-fledged multicolor offset press
  • Ventured to China to start direct import of promotional products, offering more variety and value to clients
  • In 2018, invested in Prince Offset, further strengthening in-house production
2018
The Birth of WorkStuff Solutions

Sensing the need for integrated workplace solutions, we launched WorkStuff Solutions Pvt. Ltd. — going beyond printing and gifting to offer everything from stationery and pantry supplies to packaging and branded experiences.

  • Recognized as a Startup India company
  • Received early-stage funding from F&F round investors
2020
Focus, Acceleration & Incubation
  • WorkStuff became a GUSEC-incubated startup and a part of the Wadhwani Foundation, Bengaluru entrepreneurship Incubation program for selected startups from across India.
  • Exited Profero partnership to fully focus on building WorkStuff
  • Joined the United Nations Global Compact in 2021 as a member organisation
2022
Shark Tank India

Reached up to Round 3 of Shark Tank India, progressing to the pre-TV round and gaining valuable exposure and feedback from the selection panel.

2022–2024
From Products to Purpose

As we scaled, one insight became clear: Office supplies are a price-driven category. But appreciation is a value-driven one.
That’s when the pivot began.
We spent two focused years in deep research, category mapping, and solution building — and from that emerged a new purpose-driven platform:

2025
The Launch of AppreZen

AppreZen is more than a gifting solution — it’s a full-stack Engagement OS built to help brands create human moments at scale.
Through:

…we’re not just delivering gifts. We’re delivering emotional ROI.
We’re here to help businesses move from transaction to connection — with gratitude as strategy.

Built in India. Designed for the world.

Our journey isn’t just about how far we’ve come — it’s about how much closer we are to what really matters: people.